ABOUT US
From Manavgat to the World
Prime EM Optik was born with the Emrah & Natalie Küçük signature, from the idea of creating an experience beyond conventional optical retail. We bring curated collections, personal attention and multilingual service together under one roof.
OUR STORY
We Wanted It to Be More Than an Optician’s Shop
Glasses are the one accessory that sits on your face at every hour of the day. And yet they are usually chosen in a hurry, in front of a crowded display and without enough advice. When we founded Prime EM Optik, we wanted to change that habit.
In the boutique we opened in Manavgat, we chose to select well rather than stock widely, to let a decision mature rather than speed up a sale, and to offer personal attention rather than standard service. We created a setting in which local and international guests visiting the region can communicate comfortably in their own language.
Today, alongside our guests from Antalya, Side and Manavgat, visitors holidaying in the region from Germany, the United Kingdom and Russia also choose us. We try to repay that trust with the same care on every visit.
98%+
Customer Satisfaction
10,000+
Happy Guests
4
Languages Supported
70%+
Referrals and Return Visits
OUR VALUES
Four Things That Stay the Same on Every Visit
Collections change, seasons change, fashion changes. These do not.
HONESTY
We’ll Tell You When It Doesn’t Suit You
If the model you like doesn’t suit you, we say so plainly. A decision you are happy with in the mirror is worth more to us than a short-term sale.
PERSONAL ATTENTION
The Same Thing Doesn’t Suit Everyone
If your features, your profession and your daily routine are different, the recommendation should be different too. We start afresh for every guest.
SELECTIVITY
Not Many, but Right
There aren’t thousands of models in our window, and there don’t need to be. To enter the collection, every model has to pass our criteria for material, comfort and presence.
CONTINUITY
We Are Still Here After the Sale
Our door is open for adjustments, care, checks and your questions. Even once you have left the region, you can reach us over WhatsApp.
THE FOUNDERS
Emrah & Natalie Küçük
Behind Prime EM Optik there is not a name, but a couple. Emrah and Natalie Küçük attend to every detail personally, from choosing the collection to the atmosphere of the boutique, from the consultation approach to guest relations.
That is why every model in the boutique has passed someone’s personal approval. And that is why, at VIP appointments, you will often find them in front of you.
We choose the collection ourselves
We take part in consultations one-to-one
We follow guest feedback directly
We communicate in four languages
GUEST PROFILE
Who Chooses Us?
We serve a broad range of people, from residents of the region to international guests here on holiday. What they have in common is the expectation of a decision taken without being rushed.
CLIENTELE
Türkiye and Europe
Residents of the region and international guests who come to Antalya regularly.
INTERNATIONAL EXPERIENCE
Germany · United Kingdom · Russia · Türkiye
We serve our guests from different countries in their own languages.
MULTILINGUAL SERVICE
Turkish · English · German · Russian
Communication in which you can discuss technical details with nothing lost in translation.
OUR SERVICE APPROACH
One-to-one consultation · VIP appointment · After-sales support
The process is measured not by a single sale, but by a long-standing relationship.
“When a guest walks back through our door years later, we know we have done the right thing.”
Emrah & Natalie Küçük
LET’S MEET
We Look Forward to Welcoming You
If you find yourself in Manavgat, Side or Antalya, do drop in. Let’s have a coffee and walk through the collection together; there is no obligation to buy.