VIP Private Consultation
One-to-one style consultation and a personalised premium optical experience, reserved for our local and international guests.

SERVICES
From style consultation to lens solutions, from frame adjustment to after-sales care, we are beside you at every step a pair of glasses needs throughout its life. All under one roof, with personal attention.
At Prime EM Optik, service does not end where the sale begins. From finding the model that suits you to the right lens solution, from adjusting your frame to your face to its care years later, the whole process is handled as one.
With the Emrah & Natalie Küçük signature.
One-to-one style consultation and a personalised premium optical experience, reserved for our local and international guests.
Premium and exclusive collections, carefully selected from the world’s finest brands to complete your style.
Premium optical frames, bespoke lens solutions and professional vision support that fits into your daily life.
SCOPE OF SERVICE
Everything we offer from the moment you walk through the door to the day you collect your glasses. None of it is an optional extra; it is all part of our standard approach.
We begin by listening: your features, your skin tone, your profession and the rhythm of your daily life. Then we narrow things down by trying suitable shapes together. The aim is not the most expensive model, but the right one.
The lens type that suits your prescription, your habits and the shape of your frame is planned together with thickness, coating and filter options. We explain what each option actually does, in plain language.
The right frame is comfortable when it is adjusted correctly. Nose pads, temple angle and the curve behind the ear are each adjusted so that your glasses sit perfectly. This continues free of charge after collection.
The hours you spend under the Mediterranean sun, your driving habits and your relationship with the sea determine the right lens tint and whether you need polarisation. Prescription sunglasses are planned within the same scope.
With support in Turkish, English, German and Russian, we offer a shopping experience in which guests visiting the region on holiday can also communicate comfortably in their own language.
Ultrasonic cleaning, checks on screws and hinges, and re-doing adjustments that have loosened. We recommend regular checks so you can wear your glasses as you did on the first day.

THE PROCESS
We learn what you need by WhatsApp or phone, and set aside suitable models before your visit.
We review your current prescription and, if needed, refer you for an up-to-date measurement. We note down how you use your glasses.
We try shapes that suit your features together. You compare with photos and take your decision without being rushed.
The lens thickness, filter and coating options suited to your chosen frame and prescription are finalised. The collection date is confirmed from the outset.
A final adjustment is made at collection, and we explain wear and care. Our door is always open for later adjustments and checks.
LENSES AND TECHNOLOGY
Not every lens suits everyone. Your prescription, how long you wear your glasses and your daily routine determine the right solution; we explain the options without burying them in technical terms.
SINGLE VISION
Single Vision Lenses
One prescription, for near or for distance. With thinner options for higher prescriptions, for a lighter and more elegant result.
MULTIFOCAL
Progressive Lenses
Near, intermediate and distance in a single pair. Options offering a wide field of view, plus guidance on the adaptation period.
SCREEN AND OFFICE
Blue Light Filters
Coatings that help reduce eye strain over long screen hours, and lenses optimised for office distances.
SUN AND DRIVING
Polarised and Photochromic
Polarised lenses that cut reflections from water and asphalt; photochromic options that darken with the light. Prescription sunglasses are also possible.
COATINGS
Anti-Reflective, Scratch, Smudge-Resistant
They reduce glare when driving at night, make cleaning easier and extend the working life of the lens.
CHILDREN AND TEENS
Durable Solutions
Impact-resistant lens materials and flexible frames; light combinations designed for active wear.
Lens and coating options vary according to your prescription, the shape of the frame you choose and brand availability. For precise information and lead times, we recommend a one-to-one conversation in the boutique.
AFTER-SALES
Our relationship does not end on the day we hand over your glasses. You do not need an appointment for the services below; we look after you whenever you drop in.
Frame adjustment and fit correction
Ultrasonic cleaning and general care
Replacing screws, hinges and nose pads
Condition checks on lenses and frame
Supply of spare parts and accessories
Advice on new lenses when your prescription changes
“A good pair of glasses is not good on the day it is bought; it is good when it is still comfortable to wear a year later.”
Emrah & Natalie Küçük
FREQUENTLY ASKED
Of course you can. However, if you would like one-to-one style consultation and a calm setting in which to try things on, we recommend booking; that way we look after you within a time slot reserved for you.
The time depends on the lens type you choose and your prescription. Standard solutions are usually ready within a few working days; special coatings or high prescriptions can take longer. We confirm the exact date when you place the order.
Yes. We offer support in Turkish, English, German and Russian. If your holiday time is limited, tell us at the outset and we will plan the process accordingly.
Certainly. If you arrive with a current prescription, we can move straight to choosing a frame and lenses. If your prescription is old, or you sense a change in your vision, we will refer you for an up-to-date measurement.
For glasses purchased from us, our adjustment, cleaning and general check service continues. Where a part needs replacing, we always inform you first.
LET’S BEGIN
A few sentences about your prescription, your habits and your taste are enough. We prepare suitable frame and lens options in advance so you don’t lose time during your visit.