Prime EM Optik curated sunglasses and optical frame collections

COLLECTIONS

Selections That Tell Your Style

Sunglasses, optical frames and limited-edition designs, carefully selected from the world’s finest brands. Every collection is brought together with your features, your lifestyle and your personal style in mind.

Sun & Optical Limited Editions Personal Style Consultation Manavgat · Side · Antalya

COLLECTION WORLDS

Four Different Selections, One Single Standard

Four main collections that answer every need, from everyday wear to special occasions, from classic lines to designs with character. All chosen with the same care, all presented with the same personal consultation.

Premium sunglasses collection

ICONIC BRANDS

Sunglasses

Polarised, UV400-protected lenses chosen for Mediterranean light; a broad selection reaching from timeless aviator shapes to modern designs with strong character.

Optical frames and bespoke lens solutions

CLEAR VISION

Optical Frames

Acetate, titanium and stainless steel frames; weight balanced for all-day comfort, with bridge and temple details adjusted to your features.

New season eyewear collection

NEW SEASON

New Arrivals

The season’s new colour palettes, updated shapes and the latest models from our brands. A dedicated notification list for those who like to know before pieces reach the window display.

Limited-edition eyewear designs

LIMITED PRODUCTION

Limited Collections

Special series produced in small numbers that you will rarely come across elsewhere. Selections set aside for those who want a character of their own and prefer to stand apart.

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Prime EM Optik signature selection frame detail

THE SIGNATURE SELECTION

Details That Stand Out From the Crowd

Our signature selection consists of models personally chosen by Emrah & Natalie Küçük. Each piece enters the collection only after its material quality, hinge craftsmanship, weight balance and the way it sits on the face have been assessed one by one. The aim is not to offer many models, but to offer the right one.

Italian acetate and titanium frames

Individual adjustment to your features

Polarised and UV400-protected lens options

Adjustment and care support after purchase

MATERIAL AND CRAFTSMANSHIP

What Gets a Frame Into the Collection?

Every model in the window enters the collection only after passing the same three questions: How durable is the material? How comfortable is it when worn all day? And will it still look right years from now?

MATERIAL

Acetate, Titanium, Steel

Layered Italian acetate gives colour real depth; titanium, light and hypoallergenic, is ideal for long-term wear. Every material has its own use case, and the right match is made through consultation.

COMFORT

Weight Balance and Hinges

A good frame leaves no marks on the bridge of the nose and no pressure behind the ears. Sprung hinges, the right temple length and balanced weight distribution take a pair of glasses to the point where you forget you are wearing them.

TIMELESSNESS

One Step Beyond Fashion

Instead of seasonal whims we favour shapes that will still look right in a few years. There are current pieces in the collection, but none of them is there simply for being current.

STYLE GUIDE

Frames for Your Face Shape

Think of this as a general starting point; the final choice becomes clear during an in-store fitting and personal consultation. These are pointers, not rules.

OVAL FACE

Almost Any Shape

Balanced proportions open up a wide field of choice. Even so, keeping the frame width within the width of the face gives a more refined result.

ROUND FACE

Angular and Rectangular

Sharp lines and defined corners give the face structure. Shapes with emphasis along the top also lift the gaze and create balance.

SQUARE FACE

Round and Oval

Soft curves balance a strong jaw and pronounced cheekbones. Fine metal frames also strike an elegant balance without over-emphasising the lines.

HEART-SHAPED FACE

Shapes With a Strong Lower Line

Where a wide forehead narrows towards the chin, models with a defined lower section or a rimless lower line balance the proportions. Aviator shapes also sit well on this face type.

Face shape alone is not enough as a criterion; skin tone, hair colour, what the glasses are for and your prescription all have a direct influence on the choice. An in-store fitting always gives the most reliable result.

LENS SOLUTIONS

The Lens Matters as Much as the Frame

Once the right frame is chosen, the next step is the lens solution that suits your daily life. We listen to how you use your glasses and decide together.

FOR THE SUN

Polarised & UV400

Polarised options that cut glare for the sea, boating and driving.

SCREEN USE

Blue Light Filter

Coatings that reduce eye strain for those with long hours in front of a screen.

NEAR AND FAR

Progressive Lenses

Seamless vision at near, intermediate and far distances with a single pair.

COATINGS

Anti-Reflective & Scratch

Coatings that reduce glare when driving at night and extend the life of everyday wear.

FREQUENTLY ASKED

About the Collections

Can I see the models in the collection before coming to the boutique?

Yes. When you reach us on WhatsApp we send photos of models that match the category, budget range and style you are interested in. We then set aside the ones you like for your visit.

What happens if the model I like is out of stock?

We check the lead time with the brand and give you a clear date. Alternatively, we present other models with a similar character and comparable presence as options.

Can I have lenses fitted to my own frame?

That is possible if your frame is in suitable condition. After checking the hinges, the lens rim and the overall strength, we give you a clear answer.

Is there adjustment and care support after purchase?

There is. Our adjustment, cleaning and general check service continues for the shifts in fit that develop over time. You are welcome to drop in without an appointment.

THE NEXT STEP

Let’s Find the Right Frame Together

Tell us about your style and how you use your glasses, and we will prepare a selection for you in advance. When you arrive, spend your time not among hundreds of models, but among the ones that suit you.